Volvo Prepares For India Invasion


Volvo Cars, the Scandinavian luxury department of Ford Motor Co., is launching many product launches for India. After the S80 sedan and the XC90 sports vehicle, which are expected at the turn of the year, the automaker also stops setting up its other luxury offers.

"The logical thing would be to bring in another one. We haven't decided on the model yet, but it could be the S40 or S60. is also retrieved, "says Paul de Vojis, CEO of Volvo Car India. Market researchers say that Volvo may not enter the S40 because it shares the platform with the Ford Focus, which is also slated for an India launch.

For decades, Volvo has etched a distinctive picture in connection with the conditions of safety and sensitivity. According to critics, the previous product lines can look a bit boxy but they were durable and reliable. But Volvo has moved on …

Gone is the "boxiness" but the Swedish automaker has retained security and sustainability attributes. These attributes can now be enjoyed in India. Enthusiasts there can have and keep the new S80 and XC90.

The Volvo S80 since 2007 rolls into the driveway with a degree of graceful appeal, robust power and comfortable luxury – something new from the practical Swedish automaker. S80 has its own against this strong competition. Critics say the car does not match them for performance or excitement, but Volvo's floating form and emphasis on safety will attract buyers.

Sticker prices also rose to a new level. This is the automaker's way of pushing the page in direct competition with luxury models like the Audi A6, the BMW 5 Series, the Cadillac STS and the Mercedes-Benz E-Class. The MSRP for the new Volvo S80 is $ 38,705 for a front-wheel drive model powered by Volvo's 235-horsepower straight-drive engine. A four-wheel drive model powered by a 4.3-liter 311 horsepower V8 comes with a base price of $ 47,350.

The Volvo XC90 is based on the Volvo P2 platform, which is shared with the Volvo S80 and other major cars from the automaker. It is Volvo's best-selling vehicle in the United States and accounts for about 25 percent of the company's sales. Crossover was launched at the same time as Infiniti FX and Porsche Cayenne.

The XC90 has the 4.4 L Yamaha V8 engine, which produces 311 horsepower and 325 ft · lbf torque. The XC90 V8 will be priced at just over $ 45,000 and it is expected that more than 15,000 would be sold annually. At present, crossover is produced at Torslanda's factory in Sweden.

The new models, wrapped in innovative in a stylish and attractive body, sport the durability of Volvo S70 parts and the limited elegance that is Scandinavian.

Although Volvo Cars India acted as a division of Ford India, Vojis said Ford would not have any say in pricing, marketing, network selection or product launch. "We will take Ford's support in back-office operations such as HR (personnel), homologation, IT, logistics and accounting, but Volvo Cars would be responsible for products, pricing and marketing," says Vojis.

Volvo Cars intends to import the cars as CBU (fully built units) and has no plans for any local assembly. In China, where it recently established a mounting unit, the company sold about 8,000 units in 2006. A similar demand for volumes will streamline the need for a plant in India.

The Swedish machine goes into the market with three retailers in Delhi, Mumbai and Chandigarh. "It is our intentional strategy not to start with 12 cities at the same time. In addition, these three cities represent more than half of the country's potential," Vojis said.